Don't know much about the old vikings rivalry but how
about this ... Sweden 1-1 Finland. Ericsson scored
for Sweden but the sauna scored for Finland.
The claim is that the brand name ranking is based on
business-to-customer relationship which says a lot
about why companies like Coca-Cola and Nokia found
themselves at the top of the consumer-spending chain!
Had the analysts considered the busines-to-business
elements it would have been a different ball game ...
So Senou what's the plan for August?:-)
/Bako
--- Broda Tounk <broda_tounk@hotmail.com> wrote:
---------------------------------
OK, Fad I m waiting for you next time you visit
finland (a department of Sweden)......
/Sénou.
>From: Fad Seydou
>To: Bakary Sylla
>CC: malilink@mali.net
>Subject: Re: [malilink] The 100 Top Brands
>Date: Wed, 30 Jul 2003 00:19:12 +0200 (CEST)
>
>When you go to Sweden, please try to get into Nokia
>(No 6) instead of wasting your time with Ericsson (No
>80). This list wiil keep the Sweeds silent since they
>talk so much about computing with Nokia.
>
>Cheers.
> --- Bakary Sylla a écrit : >
>FYI/Bako
> >
> > The 100 Top Brands
> > Here's how we calculate the power in a name
> >
> > To rank the world's 100 most valuable global
brands,
> > we set three hurdles that all contenders have to
> > meet
> > to merit consideration. First, they must have
brand
> > values greater than $1 billion. They also have to
be
> > global in nature, meaning they must derive at
least
> > a
> > third of their sales from outside their home
> > countries
> > and have significant distribution throughout the
> > Americas, Europe, and Asia. Finally, they must
have
> > publicly available marketing and financial data.
> > That
> > excluded some big brands, such as Visa
> > International,
> > the BBC, and Mars.
> > ...
> >
> > Full story @
> >
>http://www.businessweek.com/pdfs/2003/0331_globalbrands.pdf
> >
> >
> >
> >
> > __________________________________
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